Questions and Answers

1. What are the 'creative industries?'

The term 'creative industries' has been established within the last few years and refers to multiple fields within the business world that are characterized by the use of intellectual capital and intellectual property, as well as personal talent and creativity. There is no universal list of which  are included, and the definition can vary somewhat with regards to each situation. Other terns that are used for the 'creative industries' or similar branches of business are the 'experience industry', 'culture industry' and 'information industry' as well as many others.

At CIU we work with both companies and professional individuals, who work in fields such as film, television, design, handicrafts, record production, entertainment services, event production as well as tourism. We also focus on what has been described 'the core layer of the creative economy', namely different forms of art, such as music, visual arts, literature and theatre.

2. What is 'creative economy'?

Creative economy refers to that sector of economy that is formed by creative industries. "Economy" is wider and in a way more abstract concept than "industries".

3. Why Creative Industries are talked so much about nowadays?

Creativity is not a new fenomenon of course, and not the commercial exploitation of creativity either. But the consumers' habits have changed since the end of the last millenium so that whether intellectual capital, experiences and the products of culture are higher valued or not, the threshold to pay for them seems to be lower now. The awareness of the value of the creative industries has now strongly awakened, and in a way, perhaps started to live its own life.


4. What is and what does CIU?

CIU, founded by a Finnish and North Karelian consultancy company Profit Visio Ltd, is a platform that provides specialist services related to creative industries and creativity. Through the services we aim to develop the creative businesses in North Karelia, Finland and all over the world. We guide, coach, consult and educate; we develope connections and networks between creative businesses; we also specialize in providing creative solutions for organizations in any industries.